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2011 Questionnaire - Flu Marketing Materials

AAH provided marketing packs as part of the 2011 flu season to help promote the service within your pharmacy. To help us improve or sustain these marketing materials it is important we gather your valued feedback. This will allow us to ensure that we meet your expectations for packs provided in future flu training sessions.

This short questionnaire should only take 5 minutes to complete and all results collated will be confidential.

Section 1 – About You

AAH Branch Code: *

e.g. 406P

AAH Account Number: *

e.g. 12345678B (this can be found on an AAH invoice)

Pharmacy Name: *

Pharmacist Name: *

Section 2 – Flu Marketing Materials 2011

Thinking about the flu marketing material you received:

a)For each promotional item how effective do you feel the material was in helping to promote the flu service in your pharmacy? Please tick one option for each item only

b) Where you haven't used material or have rated it as poor please give a brief reason as to why you feel this way.

Staff Badges: *

'Book now' Landscape window strip: *

Pads of appointment cards: *

Flu flyers - 'Dodge Flu This Winter', 'Book Your Flu Jab Today': *

Leaflet dispenser for flu flyers: *

A2 'Get your flu jab here' posters: *

Round window vinyl: *

Floor vinyl: *

A5 patient leaflet - 'Don't Let Flu Floor You', 'All You Need To Know About Flu': *

Roll of stickers: *

For those you rated as 'Poor' please provide reasons as to why: *

Section 3 – Use of Marketing Materials

How are the following materials currently being used?

Pads of appointment cards: *

Flu flyers - 'Dodge Flu This Winter', 'Book Your Flu Jab Today': *

A2 'Get your flu jab here' posters: *

A5 patient leaflet 'Don't Let Flu Floor You', 'All You Need To Know About Flu': *

Roll of stickers: *

Section 4 – Promotion of Service

Did you promote and recruit patients to the service using your own promotional methods or materials? : *

If yes please state how: *

Advertised in local press

Contacted local businesses

Engaged in conversations with customers

Targeted specific patient groups

Promoted at local GP

Developed own materials

Please tick all that apply

If you developed your own materials please give a brief explanation below:

If you used any other methods of promotion, please give details below:

Are there any additional items or changes you feel could have been made to the flu service promotional materials to improve it?:

Section 5 – Delivery

With regard to delivery of the packs, please state how much you agree/disagree with the following statements:

The flu service marketing packs were delivered on time (on training day): *

The training day was the most appropriate way to distribute the packs: *

Items were packaged correctly: *

All items were included in the pack as referenced in the pack letter: *

We had the correct number of packs for our pharmacy: *

Section 6 – Print on Demand Online

Did you access the website to print any extra materials?: *

If yes, please state why you used the POD system : *

If other, please specify: *

If no, please state why: *

Was not aware of the Print on Demand service

Not sure of what the website address was

Once logged in could not find the flu vaccination page

Not sure of how to order

Did not need any extra materials

Tick all that apply

Section 7 – Final Comments

If you have any additional comments regarding the marketing packs for the flu service, please detail them below:

Service About Pages

2011 Questionnaire - Flu Marketing Materials