All About Health

All About Health is a new groundbreaking campaign for our industry

It has been designed to support pharmacy by empowering patients to manage and monitor their lifestyles. The initiative has been developed in response to the industry climate to ensure that pharmacy has professional B2C marketing tools for today's market place.

All About... the campaign

A long term vision lies at the heart of the campaign extending well beyond 2010. As such we welcome the opportunity to speak with you early to help assess opportunities within ithe initiative against your own objectives.

There are many components to the initiative, designed to address each part of the customer journey from generating awareness of the convenience pharmacy offers to increasing basket value once in store.

All About... the messages

Health Assessment (July - Sept 2009)

Generating awareness and connecting patients to health screening services in pharmacy

Winter Health (Oct - Dec 2009)

Encouraging consumers to take action and stay healthy through winter

Smoking Cessation (Dec 2009 - Mar 2010)

Providing advice and helping consumers stay healthy as they quit the habit

Feel Good for Summer (Apr - Jun 2010)

Helping patients look after their travel health and feel great for summer 2010

All About... measuring success

The opportunities to get involved are many but we recognise the importance of being able to track your investment. Here are some of the vital statistics for the campaign:

Vital Statistics

• Direct Marketing Campaign: 1M+
• Magazine Visibility: 2.34M
• Participating Pharmacies: 3750
• Member Pharmacies 2009: 900

Measurement

• Online audience assessment
• Advertising tracking
• Trend & traffic analysis
• Opportunities to see advertising
• Pharmacy customer surveys

All About... how you can get involved

From sampling, to leaflets, online targeting, editorial and branding opportunities there are a number of ways that you can get involved. Just how much is up to you:

Premium sponsorship: Take centre stage within the campaign, occupying premium sites within all campaign activities. An opportunity to work with the AAH team to tailor the campaign activity around your business objectives.

Targeted opportunities: If you need to get a specific message through to the customer or if you would like to target your involvement throughout the year, there are many options available. Simply get in touch to find out what activities might suit your needs.